questionnaire VII – Lydia Swinscoe


Name: Lydia Swinscoe

Age: 28

City: London

Childhood Dream Job: A vet!

Web: twitter @lydiaswinscoe instagram @lydiahearts

What is your current occupation?

I work as a fashion and beauty editor for a teen magazine in London, I also do some freelance writing in my spare time. I love to travel!

What was the path to your current job?

I studied journalism, did loads of work experience at magazines and newspapers and finally got a job! It’s all about meeting people and making contacts but also being in the right place at the right time.

What is your educational background/history?

I studied for a degree in Journalism at the University of the Arts, London. I also did photography courses in my spare time although that was more of a hobby.

What are the essential skills required for your job?

Being able to get inside the head of the reader and coming up with ideas relevant to them. Making pages look fun, bright and interesting yet being helpful and age appropriate to the reader. Being able to predict what trends will be big and being able to write engaging copy.

What do you like about your job?

Seeing all the new clothing and beauty products before they go into store. Seeing my pages in print every issue and meeting the people that buy the magazine.

Describe a typical day in the office (if there is such thing as a typical day, or if you work in an office!)

Get into the office at 10am, get coffee! Read and reply to emails. Check deadlines and prepare or write pages. Go to the photo studio to get items shot for my pages. Chat to my editor about any changes he needs making. Go to a press launch to see some new products and chat to PRs.

Was there one moment in your career that somehow felt decisive?

Not really – the fact that people told me that journalism was so hard to get into made me want to do it more. I didn’t really see myself working in fashion but now really love it!

Who influenced your career path?

I guess my teachers at school and a cousin of mine was a journalist. Other than that it was the Sunday times Style magazine that came free with the Sunday paper, I used to get it every week and LOVED it so much that I wanted to work there.

What is there left for you to learn (again, with regards to your career/job)?

Oooh lots! I’d like to learn photography and clothing design. I’d like to travel more and learn from some of the writers I admire now.

Do you have any further ambitions? What are they?

Yes – to travel more!! It is my biggest passion along with eating!

Is there a piece of advice you could give someone who wants to follow your career path?

Get as much work experience as you possible can, meet as many people in the business as you can and work hard!

Thank you, Lydia!

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